Digital Posters
As technology evolves, the promotional space used by licensees and suppliers alike has expanded beyond physical premises and into social media or other on-line platforms. This has been exacerbated by the pandemic, which has further driven business on-line. Physical posters provided by suppliers have been considered a promotional item and are permitted to be provided at no cost to a licensee, however, when the same poster is then put on-line reaching a larger audience, it was