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ALSA has grown in numbers since its formation in 1994. With that growth has come respect of the Provincial Government and recognition of an industry that continues to grow and prosper. ALSA represents your best interests and your membership will ensure that you are part of an Association dedicated to promoting and protecting Alberta Liquor Retailers.

Become an ALSA Member


We Do

Providing a united voice to advocate for and represent the majority of Alberta’s private liquor store industry

Providing responsible retail programs that:

  • Ensure compliance with Alberta’s Gaming and Liquor Act

  • Make powerful educational tools available for members regarding the scope and availability of products

  • Give members the option of group purchasing opportunities, lowering costs, and providing additional customer benefits in pricing and variety.

  • Assist members with display and in-store marketing techniques

  • Ensure members can provide a more rewarding purchasing experience for their customers


For Retailers

Our Executive and Board Members are active spokespeople on your behalf when dealing with provincial regulators, warehousers and transporters of adult beverages.

We understand the political process, we know who’s who and how the system works. We do everything we can to make sure the voice of the independent liquor retailer (large or small) is heard, and respected by government.

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