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Membership - Renew or Join ALSA

Speak to Member Services today!
Northern Alberta - Howard Riddel - (780) 919-5172

Who Are We? 

The Alberta Liquor Store Association (ALSA) was formed in 1994 following privatization of Alberta's liquor industry.

Since 1994, ALSA has grown to represent over 570 independent retail liquor stores from every community across Alberta.

Our diverse membership includes small, medium, and larger-sized businesses, some of which multiple locations.

Vision and Mission

ALSA's Vision:

. . . provide value to our many stakeholders, central to which are our members.


ALSA's Mission:

. . . ensure that the Alberta Model for private liquor retailers is sustained.


Digital Posters

As technology evolves, the promotional space used by licensees and suppliers alike has expanded beyond physical premises and into social...

Breaking News

Need to know if a product is in Alberta?

Want to know where to find a particular product? Liquor Connect can help!


Visit and search any of the over 20,000 products available in Alberta.   

There's an app for that

To make things even easier the clever people at Liquor Connect created an app.

Search on the go and find all the products you need. Anytime, anywhere. 

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