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$3 billion
per year
industry
1,500+ private liquor stores, open 10am - 2 am
Contributed $500 million to the economy
Created 12,000 directly related new jobs
We’re proud of the private liquor industry we’ve built here in Alberta since 1993. Free enterprise doesn’t mean there is a free-for-all system. But it does mean we have competitive prices and better service, hours and selection for our customers. In Alberta, our liquor industry is open for business - literally from 10 a.m. to 2 a.m.
Ivonne Martinez, President of Alberta Liquor Stores Association
Why does Alberta rock?
Since privatization in 1993, the Alberta Model has provided Alberta consumers with more choice and has created over 12,000 directly related jobs - all while serving Albertans in a socially responsible manner.
#OntarioFakeBeerFacts
"Alberta privatized beer sales, and now they pay some of the highest prices in Canada."
"Privatizing beer stores in Alberta has led to less social responsibility."
"Changing how beer is sold puts jobs at risk."
$3 billion per year industry
​
1,500+ private liquor stores, open 10am - 2am
​
Contributed $500 million to the economy
​
Created 12,000 directly related new jobs
​
Contributes $866 million annually to provincial revenue
​
Widest range of products: 26,000+
​
150 manufacturer licenses
​
Social responsibility compliance: 98%
And what about The Beer Store’s claim that a 24 pack of Coors Light is more expensive in Alberta than in Ontario? The Beer Store is owned by Labatts and Molson (National Brewers). National Brewers, just like any manufacturer, sets the price for their products for each province. The price has nothing to do with the distribution model, the price is set by Molson themselves which set a higher price for their beer in Alberta.
Ivonne Martinez,
President of Alberta Liquor Stores Association
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