Responsible Retailing

Compliance, control... and enjoyment

Reducing abuse.

Because we are entrusted with the sale of controlled products, and because we’re your neighbours, we work hard to ensure that adult beverage abuse is kept to a minimum.

ID Under 25
Alberta law requires liquor retailers to ask for proof of age if the customer appears to be under 25 years old. ALSA promotes compliance with this law in our entire member programming, and our “We ID Under 25” program provides members with door and in-store signage to demonstrate to customers that they are active supporters of the ID law.

Other prohibited sales
Our training courses, and our communication with our members, includes heavy emphasis on other key regulations that we must comply with, including:

We will not sell beverages to people who we believe will re-sell it to others (ie. bootleggers).

We will not sell to those who appear intoxicated.

ProServe Liquor Staff Training

Contact the SMART Training Office:
Telephone: 1-877-436-6336

Well-informed staff = Results in increased customer enjoyment
With more than 25,000 different adult beverage products available in Alberta’s liquor stores, the choice can sometimes seem overwhelming.

When responsibly consumed, there is a whole world of enjoyment open to those customers who wish to explore new products, and new brands of familiar products.

Our members know the value of helping their customers with their search for quality adult beverage experiences. That’s why ALSA runs a year-round series of educational workshops and seminars to teach liquor store employees about various kinds of beverages and how to appreciate their qualities.

 

 

 

 

#2, 9343-50 Street, Edmonton, AB T6B 2L5