Beer Blog - December Edition

Published on December 12, 2011

Submitted by: Jim Pettinger of Sherbrooke Liquor
 
As you’re deciding which Gift Packs you’ll stock this Christmas, you’re probably only looking at Spirits, Liqueurs and wine, so give a thought to beer as well. There are a considerable number of Gift Packs available for beer  now, and while many of them may not be suitable for every store, there are a number that are worth carrying, not just at Christmas, but year round. Sample packs too, both as a gift item, or simply a way for your customer to sample a wider variety. Here’s a few to consider.
 
Erdinger Weissbier is a great, inexpensive option. 2 bottles and a glass wholesale for $12.23 each. (#720039)
 
Duvel offers a 750ml in a decorative tin. As arguably the best mainstream beer in the world, this is something you can recommend and be confident they or their recipient will enjoy. Each is $12.87 (#738074)
 
Liefman’s is a terrific fruit beer, and has a 6 bottle, 2 glass Gift Pack for $22.24 each. (#746821) This is a fabulous beer, and well worth trying. Strawberry, Cherry and Raspberry make a potent combination!
 
For a step up, consider the Rochefort 8. 4 bottles and a glass wholesale for $26.35 each. (#738593) This is a Belgian Trappist Ale, and is not for someone who isn’t interested in trying new and unusual beers. That’s important to remember.
 
Finally, here’s one that’s a little more obscure, but as the strongest lager in the world, Samichlaus is an unusual beer, and worthy of your attention. A 750ml and 2 glasses, this beer is available through allocation only, and if you’re interested, you’ll need to contact vern@delanceydirect.com
 
With sample packs, you’ll never go wrong with these Great Canadian Mix Packs:
 
12 Bottles:
 
Dead Frog. (#530089) $20.92 each
Granville Winter Mingler (154401) $21.15 each
Half Pints (742547) $20.59 each
Paddock Wood (#734644) $22.76 each
Tree (#134247) $19.82 each
Yukon (#718940) $20.85 each
Wild Rose (#739027) $21.02 each
 
6 Bottles:
 
Mill Street. (#744246) $10.84 each
Quidi Vidi (#736584) $11.34 each
 
6 Cans:
 
Cannery (#740200) $11.04 each
 
Pick and choose as best works for your store. When in doubt, never order more than one case and see what happens. As a wise man once said: You can’t sell what you don’t have!
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