Become a Partner
The Alberta Liquor Store Association represents over 550 members in the province of Alberta. Our members own and operate small to larger sized businesses, and many have multiple locations.
Who We Are
The Alberta Liquor Store Association (ALSA) was formed, in 1994 following privatization of the sector, to provide a unified voice for the Alberta liquor store industry when dealing with government, the public, the media and others who share interest in the liquor industry.
mission
To be a member driven organization that is committed to equitable, fair and consistent representation of and advocacy for the best interest of all members.
vision
Ensuring that the "Alberta Model" for private liquor retailers is sustained.
Who We Represent
ALSA is the only retail liqour store industry association in Alberta and represents over 550 retail liquor stores from every community across Alberta. Our members are very diversified, with small, medium and larger-sized businesses, some with many locations. Our strength in numbers solidifies our position in Alberta as the voice of all retail liquor stores in governemnet relations that deal with the liquor industry.
How We Represent
- We are the voice through which the retail liquor store owner speaks to government and others in the liquor industry about the benefits, risks, and challenges associated with Alberta’s unique privatized model
- We are dedicated to the promotion of responsible retailing and consumption of adult beverages
- We believe in ethical business practices and comply with the Alberta Liquor and Gaming Act
- We are committed to customer service excellence and improving a customer’s buying experience by providing industry personnel with education and training opportunities
- We provide a forum for the exchange of ideas, trends and initiatives with a view toward greater public service and industry well-being as well as providing a code of ethics for members.
ALSA and It's Partners
We support communication, cooperation and collaboration in partnerships with others in the liquor industry that benefit all and improve Alberta’s liquor industry.
Services that benefit members:
We contribute to the success of the liquor industry by providing programs and services that benefit our members by helping to reduce operating costs and give them the knowledge and tools to be successful.
Advertising Opportunites
E-Newsletters
ALSA produces e-newsletters on a monthly basis. Members receive monthly e-newsletters keeping them up-to-date on news from ALSA, news about the industry, key events, business and product profiles and trends, and much more.
Industry Mailout
Industry members will receive a brochure quarterly containing updates about the industry, emerging trends, significant government policy discussions, rules and regulations, and what ALSA members are doing.
Partner Benefits
• Company Logo featured on member documents
• Company Logo and website link on public and members only section of the ALSA website
Website Banners
Website advertising is available. Our website is targeted to members, the media, the public and others in the industry. There are several locations on the website where your business or products may be featured.
Member Handbook Ads
The Member’s Handbook features products, industry guidelines, programs, services, key industry contact information, and information resource material for our members. These handbooks are designed to be kept in a place that all employees have access and can answer common member questions and concerns.
Member Education Seminars
Exclusive to our members, in the member’s only section of the website, is our product promotion series with a company representative and our ALSA Educator:
Heather Kingston, ISG Certified Sommelier
Contact ALSA
#2, 9343-50 Street
Edmonton, Alberta
T6B 2L5
Phone: 780.415.5176
Toll Free: 1.888.233.3370
Fax: 780.485.5182
www.alsaweb.ca
Please contact us for current rates and space availability.
